I start with data to uncover real problems, move quickly through validation and delivery, and continuously loop learnings back into the system.
Click any step to explore.
Goal
Generate ideas from: market direction, sales gaps, company strategy, user feedback, executive sponsor input, usage metrics, and cross-functional workshops.
→ Key Outcome: List of raw features with potential benefit
Goal
Discovery and research with internal and external stakeholders to understand use case, revenue potential, ROI, users, and the core problem being solved.
→ Key Outcome: Prioritized roadmap, defined features with KPIs/goals, high-level acceptance criteria, and scope
Goal
Carry out user testing and elicit feedback with anything from high-level wireframes to fully clickable prototypes in Figma, Balsamiq, or PowerPoint.
→ Key Outcome: Updated features, roadmap, and KPIs based on testing and feedback
Goal
Feature development, QA, UAT, and iterative updates based on QA and UAT findings. Engineering and QA own delivery quality.
→ Key Outcome: Technical readiness for a beta or GA feature release
Goal
Establish beta release scope, target users, KPIs, and goals. Deploy beta release and actively track performance against targets.
→ Key Outcome: Insights, fixes, and improved readiness for broader GA release
Goal
Define and execute release readiness plans including training, communications, sales impact, demos, marketing materials, support plans, and knowledge base articles.
→ Key Outcome: Deploy GA release with all supporting materials and plans delivered
Goal
Track the feature's main goals and KPIs to see if it's performing as expected, and diagnose why or why not with data and user feedback.
→ Key Outcome: Establish fixes or feature improvements based on feedback and analytics — feeding back into Ideate
Prioritization
Prioritization Frameworks
There are LOTS of great frameworks — but there isn't a one-size-fits-all framework. The right choice depends on product maturity, scale, business type, and the specific context you're operating in. And no framework is a silver bullet that will solve every problem!
PRICE: An adapted framework PRICE
The PRICE framework is my adaptation of Intercom's RICE framework, modified to better fit enterprise and B2B products. This is how I adapt frameworks to the business context rather than applying them blindly.
Sample PRICE Scoring
| FeatureFeat. |
P |
R |
I |
C |
E |
ScoreS |
| Centralized HIPAA LoggingHIPAA Logging | 3 | 3 | 3 | 90% | 1 | 24.3 |
| Governor 2.0Governor 2.0 | 2 | 6 | 2 | 90% | 1 | 21.6 |
| Data Quality EnforcementData Quality | 3 | 4 | 2 | 90% | 1 | 21.6 |
| Multi-layer PDF SupportPDF Support | 2 | 6 | 2 | 80% | 1 | 19.2 |
| Auto-detect Scanned ContentScanned Content | 2 | 6 | 2 | 80% | 1 | 19.2 |
| API Performance ImprovementsAPI Performance | 3 | 7 | 3 | 70% | 3 | 14.7 |
Roadmap
Roadmap Execution
A real roadmap snapshot from Alexandria Charts, organized into thematic waves that balance customer value, security, and engineering health.
- Bulk Extraction 2.0
- Clearsense implementation
- Text extraction + conversion improvements
- Enforce data quality proactively
- Auto-detect scanned content
- Native multi-layer PDF support ✱
- HIPAA breach testing
- Governor 2.0
- Expand OAuth support + consistency
- Deprecate Basic Auth/HMAC
- Centralized HIPAA logging
- OAuth scope consistency (Indexing)
- Azure AD migration
- Images migration
- Improved API consumer controls
- SLA dashboards
- Audit Tool 1.0
- API performance improvements (cont.)
- Indexing improvements
- Disaster Recovery testing
- AWS WAF to IRT and OpUI
✱ Stretch goal
